Gamification as a Service

On behalf of the German Federal Ministry of Education and Research

Project title:

Gamification as a Service – conceptualization, implementation and evaluation of a generic gamification platform for business application.

Partners:

• SAP AG, Dresden, Deutschland
• Flowkey, Berlin, Deutschland

Duration:

04/01/2013 – 12/31/2014  (21 Months)

Project scope:

The development of gamification within non-game information systems as well as serious games has recently gained an important role in a variety of business fields due to promising behavioral or psychological improvements. However, industries still struggle with the high efforts of implementing gameful affordances in non-game systems. 

The aim of this work is the construction of a generic and non-invasive gamification platform, which can make it easier for enterprises to integrate game mechanisms and concepts into their existing business applications. The deployment of this generic gamification platform would decrease factors such as project costs, development cycles, and resource consumption as well as improve products quality.