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TU Berlin

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Markus Gottschalk, M.Sc.



Studies at the University of Applied Sciences Berlin in Media and Computing (M. Sc.). Before that dual studies at the Baden-Wuerttemberg Cooperative State University Stuttgart in Applied Computer Science (B. Sc.).

  • Since August 2020: Research associate at the Chair of Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)

  • 2018-2020: Freelancer at the WorkGenius GmbH
  • 2019: Master thesis on „Implementation and evaluation of an interactive augmented reality experience on handhelds for multi-client scenarios“
  • 2018: Semester abroad at the University of Malta
  • 2015: Trainee in the department „Management of Change“ at the Hewlett-Packard GmbH, Hamburg
  • 2014: Bachelor thesis on „Employee motivation with the help of gamification using the example of an internal car-sharing agency”
  • 2013: Internship at the Hewlett Packard GmbH in Sunnyvale, CA, USA
  • 2011-2014: Dual studies at the Hewlett-Packard GmbH, Böblingen, Germany



Automated aggregation and evaluation of customer reviews for the visualization of product ratings on e-commerce websites using Augmented Reality

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Markus Gottschalk
Research Associate
sec. H93
Room H9125
Straße des 17. Juni 135
10623 Berlin
Tel: +49-(0)30-314-22535
Fax: +49-(0)30-314-78702