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Prof. Dr. Ruediger Zarnekow


Prof. Dr. Ruediger Zarnekow holds the Chair for Information and Communication Management at the Berlin Institute of Technology. His research focuses on the areas of Strategic IT Management, Electronic Business, Telecommunications Management and Business Models for the ICT industry. Previously, he worked at the Institute of Information Management at the University of St. Gallen, Switzerland, where he lead the competence center “Industrialization of Information Management”. Prof. Zarnekow has been working as a consultant in the area of IT management for many years. He is a cofounder of IT Management Partner St. Gallen AG: As an author he has published various books and research articles.

Curriculum Vitae

  • In 2013 awarded "TUB Entrepreneurship Supporter des Jahres" for extraordinarily engagement in the field entrepreunership
  • Currently holds the Chair for Information and Communication Management at the Berlin Institute of Technology
  • Research focus on IT Management (Organization, Business Processes, Sourcing, Cost-Benefit-Analysis, Controlling), Business Models, Telecommunications Management, Slectronic Business.
  • From 2001 through 2006 Assistant Professor at the University of St. Gallen, Switzerland, and project manager of the competence center “Industrialised IT Management” in cooperation with Deutsche Telekom, Deutsche Bank, Deutsche Bahn, Bayer Business Services, Swisscom IT Services, Syskoplan.
  • PhD at University of Freiberg, MSc in Advanced Software Technologies at the University of Wolverhampton, Diploma in Computer Science (Dipl.-Inf.) at the European Business School, Oestrich Winkel.
  • Co-author of a study on “Quality of Service Internet Business Models” prepared on behalf of 6 European Telecommunication Carriers.
  • Author/Co-author of 10 books and more than 70 research publications
  • 15 years of consulting and industry experience in the areas of strategic IT management, ICT business models, Electronic Business and IT service management.
  • Since 2008 co-founder and partner of IT Management Partner St. Gallen AG.
  • From 1999 through 2006 Managing Partner of ITMC Informatik Technologie Management Consulting GmbH, Essen.
  • Business Angel and Mentor for various Start-up Companies in the high-tech sector
  • Previously worked for T-Systems Multimedia Solutions, Accenture, University of Essen, University of Freiberg.


The Gamification of Enterprise Cooperation: A Cross-Comparison of Case Studies
Citation key Riar.2021b
Author Riar, Marc and Hamari, Juho and Zarnekow, Rüdiger
Title of Book Organizational Gamification - Theories and Practices of Ludified Work in Late Modernity
Pages 109-126
Year 2021
DOI 10.4324/9780429316722-8
Location New York
Month 2
Editor Mikko Vesa
Publisher Routledge, New York
Abstract Cooperation between individuals is a core essence of organizing. However, as witnessed in several organizations, cooperation and collaboration are difficult to cultivate, and they might not emerge organically either. One of the primary hurdles related to lack of cooperation is that people often do not work toward mutual goals but are rather motivationally distracted or impaired due to several possible factors such as differently oriented goals compared to coworkers or the simple lack of individual motivation toward the organization’s goals. Recently, it has been profoundly observed and realized that in (video) games cooperation appears to emerge effortlessly. Games indeed seem to address these issues; games afford voluntary, intrinsically motivated activity, and they explicitly or implicitly build consistencies that afford convergence of people’s goals. Therefore, gamification has become a trending phenomenon that is now being applied across fields to remedy deficiencies stemming from the lack of motivational ergonomy such as the ones in organizational praxis. In this chapter we peruse the extant case-based corpus of literature that has investigated the use of gamification in attempts to increase cooperation in organizations. We investigate how and what kind of gamification has been applied, in what kinds of organizational fields it has been applied in, to what forms of cooperation it has been used to enhance, as well as what motivational benefits it has been intended to account for. Beyond describing the results in extant literature, we also weigh the discourses emerging from the extant corpus in terms of the expected benefits and detriments of gamification.
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Prof. Dr. Ruediger Zarnekow
Berlin Institute of Technology
Chair for Information and Communication Management
sec. H93
Strasse des 17. Juni 135
10623 Berlin / Germany
+49 (0)30 314 78700
+49 (0)30 314 78702